B2B PRODCUT DESIGN
People are Everything
CA Short is an employee engagement platform used by organizations to better understand, engage, and retain their workforce. As the platform grew, years of feature additions created a fragmented experience across web, tablet, and mobile.
I led the end-to-end redesign of the platform, modernizing over 30 workflows, rebuilding the design system, and helping establish a more scalable foundation for future product growth.
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MY ROLE
As the Sr. Product Designer, I was responsible for the end-to-end design of the responsive web experience.
MY RESPONSIBILITIES
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Leading product design across web, tablet, and mobile
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Conducting UX audits and usability testing
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Defining product strategy and workflow improvements
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Building and maintaining the design system
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Collaborating with stakeholders and engineering teams
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Mentoring junior designers
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Delivering development-ready designs and documentation
TEAM
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Senior Product Designer (My Role)
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Junior Product Designer
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Graphic Designer
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Product Manager
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Director of IT
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Engineering Team
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Executive Stakeholders
DURATION
10 Months
PLATFORM
Responsive Web
AI-ASSISTED DESIGN PROCESS
AI tools helped organize notes and surface recurring themes, allowing me to spend more time evaluating solutions and less time manually sorting information.
I used AI throughout the project to accelerate research synthesis, concept exploration, workflow design, and validation.
The goal wasn't to replace design decisions. It was to reduce manual effort and create more time for problem-solving, collaboration, and iteration.
The
Challenge
The platform had evolved over many years without a unified design strategy.
As new features were added, workflows became increasingly disconnected from one another.
Users often needed multiple clicks to complete simple tasks, navigation felt inconsistent, and the overall experience no longer reflected the product's quality.
Understanding
the
Problem
Before designing solutions, I spent the first month understanding where users struggled and why it mattered to the business.
As the platform evolved, workflows became fragmented, experiences became inconsistent, and collaboration between design and development became less efficient.
The business needed to retain existing customers, attract new ones, and modernize the product experience.
The solution required more than a visual refresh—it required a complete redesign.
User Research
To validate assumptions, we conducted usability testing sessions with customers and reviewed support requests.
We focused on understanding:
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Where users became stuck
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Which tasks required unnecessary effort
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Which workflows generated the most confusion
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How customers perceived the product compared to competitors
Patterns quickly emerged.
Users weren't struggling because features were missing.
They were struggling because existing features were difficult to find, understand, and use.
UX Audit
I conducted a comprehensive UX audit across the platform, reviewing:
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User workflows
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Navigation structures
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Information architecture
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Visual consistency
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Accessibility concerns
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Design-to-development gaps
This helped identify recurring friction points and opportunities for improvement.
30+ Workflows
10 Months
Continuous delivery model
Rather than redesigning screens individually, I focused on redesigning the underlying workflows that connected the platform together.
Each week followed a structured cadence:
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Design Exploration
02
Stakeholder Review
03
Design Refinement & Final Review
04
Developer Handoff
"While one workflow moved into development, the next workflow entered design exploration."
"Repeated across 30+ workflows over 10 months"
Building a Scalable Design Sytem
One of the largest challenges was maintaining consistency across dozens of workflows.
To solve this, I rebuilt the product using a scalable design system built on top of Untitled UI foundations and customized for CA Short's needs.
The system included:
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Components
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Patterns
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Design tokens
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Accessibility guidelines
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Documentation standards
The result was a shared language between design and engineering.
Outcomes
The redesign improved both the user experience and internal team efficiency.
Product Impact
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Increased platform adoption
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Improved customer satisfaction
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Reduced friction across key workflows
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Stronger product perception during sales conversations
Team Impact
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Faster design-to-development collaboration
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Improved consistency across products
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Reduced design debt
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40% faster development cycles through reusable patterns and components
Most importantly, the redesign established a foundation that allowed the platform to continue evolving without recreating the same usability challenges in the future.
Key
Takeaway
Designing Aster from the ground up required balancing medical credibility with simplicity.
The challenge wasn't helping women collect more health data, it was helping them understand what that data means.
By focusing on personalization, education, and trust, I created a foundation for a product that can grow alongside its users.
NEXT CASE STUDY
A case study of all the iterations was not possible. So below are images of other iterations during my time with Nixon. To decide what solution works best it's important to understand why some design solutions will not solve the problem.
